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Hala Ashraf
Soul & More logo

Marketing Specialist

Soul & More

I led campaign strategy for Soul & More, an Egyptian cosmetics brand, across product launches, influencer partnerships, PR, and paid media.

Full-Funnel Growth: Launches, Activations & Paid Media

As Marketing Specialist at Soul & More, an Egyptian cosmetics brand, I led campaign strategy across product launches, influencer partnerships, PR, and paid media — including on-ground retail activations for B&C's, Lucida's, and 1980's.

Execution and outcome

  • A woman in a white crop top and red skirt holds up a Pink body mist at a beach club.
  • A woman with curly hair holds up a Happy Waves hair mist and covers her mouth with her other hand.
  • Two women in a candlelit room pose at a table, one filming with a phone on a stand.
  • Two women in white tops take a selfie at a beach club, each holding a pink body mist.
  • Guests at tables with tiered food stands, flowers and pampas grass at a daytime brunch event.
  • A hand holds a Red body mist bottle against a white tank top with a red beaded spade.
  • A woman at a brunch table watches a phone on a stand recording her, beside drinks and a tiered food stand.
  • A hand holds a melting ice cream cone beside a pink Soul & More strawberry tube.

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