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Hala Ashraf

Selected Work

A curated collection of marketing strategies, creative campaigns, brand collaborations, and data-driven projects I've worked on across different brands and industries. From concept development to execution and performance analysis, each project reflects my approach to combining creativity, strategy, and measurable impact.

  1. Braes logo

    Braes

    2 projects

    Marketing Specialist

    I led Braes' marketing strategy, campaign planning, brand collaborations, e-commerce optimization, and performance analytics to drive online sales, brand awareness, and customer engagement.

  2. Soul & More logo

    Soul & More

    1 project

    Marketing Specialist

    I led campaign strategy for Soul & More, an Egyptian cosmetics brand, across product launches, influencer partnerships, PR, and paid media.

  3. Jellavu logo

    Jellavu

    1 project

    Content Creation Manager

    I led content planning, creative direction, influencer collaborations, and social media production for Jellavu, building audience growth that supported the brand's growth from one store to 4 branches.

  4. Solaya Travel logo

    Solaya Travel

    1 project

    Marketing Consultant

    I developed Solaya Travel's marketing and content strategy, positioning the brand through aspirational, experience-driven storytelling.

  5. Scoopshym logo

    Scoopshym

    1 project

    Account Manager

    I managed multiple client accounts across Egypt, UAE, and Saudi Arabia, overseeing campaigns spanning paid media, influencer partnerships, and organic growth.