Marketing Specialist
Hala Ashraf
- Marketing Strategy
- Campaign Management
- E-commerce & Website Optimization
- Content Strategy
- Brand Partnerships
- Performance Marketing Analysis
- Data Analytics
- Creative Direction
About
I'm Hala Ashraf, a marketing specialist working at the intersection of creative strategy, brand storytelling, and data-driven marketing.
My expertise spans digital marketing, campaign strategy, content planning, e-commerce management, brand partnerships, and performance analysis. I work with brands to develop marketing strategies, lead creative campaigns, manage digital platforms, coordinate collaborations, and identify opportunities for growth through data and consumer insights.
With a background in Business Information Systems and a Data Analysis Diploma from AMIT Academy, I combine creative thinking with analytical skills to connect marketing decisions with business objectives.
My strongest interests lie in building brand identities, developing campaigns that capture attention, optimizing digital customer journeys, and turning performance data into actionable strategies that drive growth.
Skills
Marketing & Strategy
- Digital Marketing Strategy
- Campaign Planning & Management
- Content Strategy
- Brand Partnerships
- E-commerce Management
- Performance Analysis & Reporting
Creative & Production
- Creative Direction
- Content Creation
- Photography & Videography
- Shoot Planning
- Canva Design
- Video & Audio Editing
Data & Analytics
- Data Analysis
- KPI Tracking
- Performance Reporting
- Data Visualization
- Business Insights
Tools
- Canva
- Excel
- SQL
- Power BI
- Python
- Shopify
- Adobe Audition
Education & Certifications
Bachelor of Business Administration in Business Information Systems (BIS)
Helwan University
Data Analysis Diploma
AMIT Academy
Digital Marketing
IBM
Fashion Styling Workshop
AUC