Marketing & brand strategist

Hala Ashraf's

Portfolio
Portrait of Hala Ashraf
Second portrait of Hala Ashraf
Who am I

A little about me

I’m Hala Ashraf, a Marketing Specialist with experience building and growing lifestyle, beauty, fashion, and hospitality brands through creative campaigns, digital marketing, and brand strategy. I enjoy transforming ideas into marketing experiences that drive both engagement and business growth—from product launches and influencer campaigns to events, content production, and performance marketing.

Throughout my career, I’ve worked with brands across Egypt and the GCC, managing end-to-end marketing projects including campaign planning, social media strategy, creative direction, PR, partnerships, and performance analysis. I combine creativity with data-driven decision making to create campaigns that not only look good but deliver measurable results.

I’m passionate about building brands people genuinely connect with and I’m always looking for opportunities to create fresh, impactful marketing experiences.

Skills & certifications

Tools & training

Meta Ads
TikTok Ads
Google Analytics
Shopify
Canva
CapCut
01
Digital Marketing
IBM
02
Fashion Styling Workshop
The American University in Cairo (AUC)
03
Data Analysis Diploma
Amit Academy
Selected work

Brands I've worked with

Soul & More campaign photo
Soul & More campaign photo
Soul & More campaign photo
Soul & More campaign photo
Soul & More campaign photo
Soul & More campaign photo
Soul & More campaign photo
Soul & More campaign photo
Soul & More

Full-Funnel Growth: Launches, Activations & Paid Media

As Marketing Specialist at Soul & More, an Egyptian cosmetics brand, Hala led campaign strategy across product launches, influencer partnerships, PR, and paid media — including on-ground retail activations for B&C's, Lucida's, and 1980's.

2x daily orders +25% sales in 2 months 21.47x TikTok ROAS
Jellavu content photo
Jellavu

Content-Led Growth: From One Store to 4 Branches

As Content Creation Manager at Jellavu, Hala led content planning, creative direction, influencer collaborations, and social media production — audience growth strong enough to support the brand's expansion into 4 new branches.

View the event presentation ↗
4 new branches opened Averaging over 1M views per video
Scoopshym campaign photo
Scoopshym campaign photo
Scoopshym

Account Management Across Egypt, UAE & Saudi Arabia

As Account Manager at Scoopshym, Hala managed multiple client accounts across Egypt, UAE, and Saudi Arabia — coordinating creative teams and overseeing campaigns spanning paid media, influencer partnerships, and organic growth, including work for clients like Eveline Cosmetics.

View client presentation 01 ↗ View client presentation 02 ↗
15x growth in Facebook reach Booked a 7M-follower influencer partnership Managed accounts across 3 countries
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel campaign photo
Solaya Travel

Positioning a Luxury Travel Brand Through Storytelling

As Marketing Consultant for Solaya Travel, Hala developed the brand's marketing and content strategy — planning luxury travel campaigns, leading creative direction for social content, and crafting premium brand messaging and copywriting. She built out campaign concepts, content calendars, and creative briefs, positioning the brand through aspirational, experience-driven storytelling.

Get in touch

Let's worktogether